A great many business people love the idea of being self-employed and starting their own real estate business, but it can be a very difficult industry to break into and be successful. Within the first five years of any agent’s real estate business, approximately 75% will fail and will be unable to continue. Here are some tips which will help you to be among the 25% of agents who go on to have success with real estate.
When first starting out in real estate, you should make a point of preparing a personal plan and align it to your business plan, and both these should be supported by your marketing plan. Next, it’s very important that you establish an online presence with a website and involvement with social media platforms. In the beginning stages, it’s very important that you prospect for clients consistently and nurture those leads into legitimate clients. It’s also crucial that you employ a good time management, so that you don’t spend too much time on unimportant aspects, and you spend more time on business-critical activities.
Growing Your Business
Once you’ve been in business a while and you are somewhat established as a real estate agent, you should spend some serious time networking with other real estate professionals, and people who can support you. You’ll also need to learn how to use some of the most popular real estate websites such as Zillow. Then you should make a point of running some Facebook ads, checking out the cost of Google Ads in your geographic region, and optimizing your website for the possibility of organic searches. You should also start a periodic blog which will establish you as an authority in your market, and which will provide greater online visibility for your business. This is a great way to encourage relationships with new clients, and to demonstrate your expertise in the field.
Getting started or growing your real estate business often requires an infusion of cash to facilitate the process. Contact us at Lighthouse Capital to find out how we may be able to provide financial assistance for your real estate business.